About
Johan Cilliers
I work in the seam between search strategy and software: an SEO specialist who also builds the AI tools, MCP servers and dashboards that run the work.
Over the past year I have managed organic search across 130+ web properties and shipped around forty software projects alongside it. The two feed each other: the reporting infrastructure I build pulls the real Search Console data that proves the SEO work, and the SEO work sets the problems the tools are built to solve.
Clients span the US, UK and South Africa: healthcare and dental practices, county governments, retailers, law firms and direct-to-consumer brands. Every figure on this site is verified in Google Search Console, not estimated.
Positioned for
- SEO Software Specialist
- SEO Consultant
- Fractional Head of SEO
- AI Developer
- AI Optimization Specialist
How I work
01
Technical SEO
Indexation, canonicals, crawl budget, Core Web Vitals and site architecture rebuilt so ranking strength actually holds.
02
Content & Search Demand
Hubs and tools built around real search demand: calculators, guides and comparison pages that own their clusters.
03
Local SEO
Google Business Profile, geo pages, NAP consistency and review flow for multi-location and single-site practices.
04
MCP Servers & AI Tooling
Custom Model Context Protocol servers and connectors that plug live data straight into Claude as native tools.
05
GEO & AEO for AI Search
Measuring and improving how ChatGPT, Claude, Gemini and Perplexity mention, cite and recommend a brand.
06
Analytics & Reporting
Automated GA4, Search Console and PageSpeed reporting with priority-scored, client-ready recommendations.
Working stack
TypeScript · Node · Next.js · React · Python · FastAPI · Hono · MCP SDK · Anthropic API · Supabase · Postgres · Prisma · Playwright · Puppeteer · GA4 & Search Console APIs · Ahrefs · SEMrush · Screaming Frog · Lighthouse · Vercel · Docker · OAuth 2.0 · Ed25519