Government services, Hillsborough County, Florida
Hillsborough County Tax Collector
- 62,439
- Clicks before
- 317,696
- Clicks now
- +409%
- Year over year
- 24.7 → 7.8
- Avg. position
2025-04Monthly organic clicks · full period2026-05
Top ranked search terms
| Search term | Pos. | Clicks |
|---|---|---|
| hillsborough county tax collector | 1.0 | 35,093 |
| hillsborough county property tax | 1.2 | 5,951 |
| tax collector | 5.5 | 5,390 |
| dmv | 2.8 | 5,089 |
What we delivered
A large government site with thousands of pages and a tangle of indexation and duplicate-URL problems. We restructured the site around the tasks people actually search for: property tax, driver licenses, vehicle registration, and DMV appointments. Then we cleaned up canonicals and crawl waste and added FAQ markup to the task pages.
Brand and high-intent service terms moved to position one. Quarterly clicks went from about 62,000 to over 317,000, with average position climbing from 25 to under 8.